In 1963 Piero Pirola opened his first bar-pastry shop with artisanal laboratory in Varese.
The quality of his creations quickly won over customers, leading to the opening of a second store in the city center.
Always looking for new challenges, Piero experimented in banqueting, gastronomy and cocktails, until he created the timeless Apollo 11.
Today, the new generations passionately continue the family legacy, signing the special moments of Varese and its surroundings.